Tide

Tide challenges you to revel in the messier sides of life. Choose to live carelessly because we have your back. If you're that neat freak, a first-chair violinist or you are that new parent who can’t stand a spill, don't be afraid to get a little dirty. No need to be prim and proper. Here’s the real secret to life—

BEING MESSY IS HUMAN.

Tide launches the Mess-O-Meter Challenge

By partnering with other brands, businesses, and organizations Tide asks you to LIVE a little, and show how messy you can get

By submitting your pictures to any of Tide’s or Mess-O-Meter partner social media sites with #MessOMeter you could get featured, where users can vote on the level of messiness you’ve made.