National Geographic
Bringing people face to face with endangered animals in their habitat to show people the reality of poaching and habitat destruction through the
EYES OF ENDANGERMENT
An attempt to bring exposure and awareness to wildlife conservation through emotion and emersion.
Docuseries
We begin by launching a new documentary series, each following the story of an endangered animal, showing how they live with their family/community, their habitat, and the role they play on the local ecosystem.
Museum
A version of these docuseries will also be played in the new “Geodome” exhibit at the National Geographic Museum, where viewers will get a 4D immersive experience, placing them right in the worlds of the featured animal.
Promotion
Immersion Booth
Photo booths in places such as malls and movie theaters will be replaced with National Geographic’s Immersion Booths. These will recreate the elements found in different animals’ environments, while projecting a story about it on the glass.
Interactive Social Posts
Team
AD: Jeremy Blacker, Meg Blevins
Copy: Jeremy Blacker, Meg Blevins, Alexa Brown
Strat: Caleb Baker